Americans are ordering more than ever from Amazon.com Inc. this holiday season—but they may have fewer boxes on their doorsteps.
Amazon is trying to ship each order in one correctly sized package instead of multiple boxes, responding to rising shipping costs and consumers’ concern about the environmental impact and general nuisance of all that cardboard. That means adding bubble envelopes, tweaking algorithms and negotiating with manufacturers to make smaller packaging specifically for online sales, not store shelves.
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