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Viacom To Sell Snapchat Ads In Multiyear Deal

Viacom To Sell Snapchat Ads In Multiyear Deal
Viacom and Snapchat are taking their content deal a step further with a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf. For Snapchat, the move could help lure in more big advertisers to the millennial-focused platform.
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