Jeff Wilke: The Amazon Chief Who Obsesses Over Consumers

No matter how hard he works, Amazon.com Inc.’s chief executive of world-wide consumer is only the second most important “Jeff” at the company.

Still, Jeff Wilke’s supervision now spans many of the Seattle-based company’s core businesses, including retail, operations, technology and its marketplace and accompanying seller services. Part of the 18-year Amazon veteran’s role is to obsess about the wants and needs of the retailer’s customers.