On Facebook, a little ad spending goes a long way—and the more contentious the ads are, the farther they may go.
Facebook Inc. disclosed last week that Russian entities spent some $150,000 for ads about “divisive” topics during a two-year period that included the U.S. presidential race.
Compared with the $1.4 billion spent on digital ads in races during the 2016 election season, $150,000 is a drop in the bucket. But the...
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