China’s ZTE Pairs Lower-Profile Approach With Global Ambitions
Last year, China’s object of great smartphone hype was Xiaomi Corp. This year, it’s Huawei Technologies Co. And all of that is just fine with ZTE Corp., the Shenzhen, China-based handset manufacturer that has outsold both of those companies in the U.S., and is setting its sights on the No. 3 position behind Apple Inc. and Samsung Electronics Co. in the lucrative market. While lower-profile than its better-known domestic rivals, ZTE has carved out a steady, quiet niche in the crowded and competitive smartphone market—and it says that a coming global economic slowdown could boost its fortunes even further.
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